In order to be a successful heating contractor today, you need to have good mechanical skills, good sales skills, and good business skills. Unfortunately many people in our industry possess only one or two of these skills. In this seminar, we will give you some ideas to help you sell more effectively and increase your profit margin. You will learn the difference between application based selling and product based selling and why one is better than the other. You will learn the main objections to selling and how to overcome them. We will show you how easy it is to lose money and not even realize it. The attendee will gain a good understanding of the sales process and how to apply it to make their business more profitable and successful.